About · One scroll, not a resume
The same job, with different equipment.
I started in research because I wanted to know why things fail before I had an opinion about how to fix them. That turned into design, because a finding nobody can act on is just a document. That turned into building, because a prototype settles arguments a deck cannot. Somewhere in the middle of all of it I was already shooting — documentary work, cars, whatever was in front of me — and it took a while to notice it was the same job.
Framing a shot is deciding what to leave out. So is a research plan. So is an interface. The skill I actually keep sharpening is noticing which detail carries the meaning, and then removing the rest without losing it.
On paper: a Master of Digital Media from Toronto Metropolitan University and a Post Graduate Certificate in UX Design from Humber. In practice: seven case studies, a studio, and a habit of writing down what I got wrong.
Toronto, Ontario
01 — Throughline
Research, design, filmmaking, in the order it actually happened.
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2026 — now
Tesla FSD, and the studio
A speculative automotive study on grading autonomy confidence instead of hiding it — in progress, and written honestly as such. Alongside it, CNRY Studio takes commissioned photo and video across the GTA and Barrie.
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2025
Master of Digital Media — Toronto Metropolitan University
The capstone apprenticeship became the ioMoVo usability audit: three heuristic evaluations, six creative professionals, and a mental-model failure nobody had documented. In parallel, Mylo AI — fourteen weeks turning a parenting app’s own community archive into an assistant worth asking at 3am.
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2024
Two products, seven and several weeks
The NXNE festival app, built in seven tightly scoped weeks for a festival that had never had one, and the Toronto Cupcakes redesign, where three usability sessions rewrote the cart.
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2023 — 2024
Post Graduate Certificate in UX Design — Humber
Where the method got formal. The McDonald’s usability study (November 2023) and the Roots Canada research plan (December 2023) both came out of this stretch — one taught me to distrust satisfaction scores, the other to name the failure threshold before running anything.
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Before that
A camera, and a reason to look twice
Independent photography and cinematography, with a documentary and automotive bent. It predates the UX work and it never stopped. The frames are here.
Framing a shot is deciding what to leave out. A research plan is the same decision, made earlier.
02 — Cadence
Output has a rhythm, and it isn’t flat.
Case-study months from September 2023 onward, one column per month, shaded by how many tracked projects were live. The quiet stretches are real. They are usually where the reading happens.
03 — How I work
Four rules I actually follow.
Written down so you don’t have to ask in an interview.
Test on the live thing, early
Two of the worst problems in the ioMoVo audit only appeared when someone tried to use the real platform. A heuristic evaluation is a starting hypothesis, not a finding.
Count the failures, then prioritise
“Users were confused” is an opinion. “Seven of eight could not find it” is a queue. Everything I recommend is ordered by observed frequency.
Define “it worked” before shipping
On Roots I set the threshold first: below a 10% lift, the change isn’t worth shipping. Naming that number up front ends more arguments than any finding.
Write the honest outcome
If a project has no metric, it says so. If it’s unfinished, it says that too. A case study that only reports wins is a brochure.