Two seconds of a Formula One race, and I have never looked away
I was five when I caught maybe two seconds of a Formula One race on a television I happened to be walking past. I could not tell you which race it was. I can tell you that I decided, on the spot, that this was the thing. Years later I was standing at the fence with my own camera, shooting those cars myself.
Cars came before that. I drew them on any paper I could find, and by the time I was a teenager I knew exactly what I wanted to do for a living. Automotive design programmes wanted mathematics in eleventh and twelfth. I had taken biology, because at fifteen I had a plan to become a doctor, and the two plans turned out to be mutually exclusive. So I never applied, and I never stopped drawing either.
Medicine did not happen. What happened was a Post-Graduate Certificate in UX Design at Humber College, then a Master of Digital Media at Toronto Metropolitan University, finished in December 2025. Six case studies. A research practice I take seriously enough to write consent forms and screeners for my own independent studies.
None of it replaced anything. I still draw interiors and exteriors, I still watch every race, and I still take apart the interface of every car I sit in.
Toronto, Ontario
How I work
Four rules, and where each one came from
01
Test on the live thing, early
Two of the worst problems in the ioMoVo audit only appeared when someone tried to use the real platform. A heuristic evaluation gives me a list of things to go and check, not a list of things I have found.
02
Count the failures, then prioritise
“Users were confused” is an opinion. “Seven of eight could not find it” is a queue. Everything I recommend is ordered by observed frequency.
03
Define “it worked” before shipping
On Roots I set the threshold first: below a 10% lift, the change is not worth shipping. Naming that number up front ends more arguments than any finding.
04
Write the outcome, win or not
If a project has no metric, it says so. If it is unfinished, it says that too. Reporting only the wins would make everything else on the page harder to believe.
Throughline
How it went, in five stretches
The quiet stretches are real, and they are usually where the reading happens.
| When | What |
|---|---|
| 2026 to now CNRY Studio, and independent research | Commissioned photo and video across the GTA and Barrie. Alongside it, self-directed research on products I use often enough to have opinions about. |
| 2025 Master of Digital Media, Toronto Metropolitan University | The capstone apprenticeship became the ioMoVo usability audit: three heuristic evaluations, six creative professionals, and a mental-model failure nobody had documented. In parallel, Mylo AI, fourteen weeks turning a parenting app’s own community archive into an assistant worth asking at 3am. |
| 2024 Two products, seven and several weeks | The NXNE festival app, built in seven tightly scoped weeks for a festival that had never had one, and the Toronto Cupcakes redesign, where three usability sessions rewrote the cart. |
| 2023 to 2024 Post Graduate Certificate in UX Design, Humber | Where the method got formal. The McDonald’s usability study and the Roots Canada research plan both came out of this stretch. One taught me to distrust satisfaction scores, the other to name the failure threshold before running anything. |
| Before that A camera, and a reason to look twice | Independent photography and cinematography, with a documentary and automotive bent. It predates the UX work and it never stopped. |