Case 01 · 2025
ioMoVo
A platform that could search petabytes with plain English, and nobody could find the switch that turned it on.
- Research
- Design
- SaaS
Toronto, Ontario · Open to work
Shrey Patel
UX Research. UX Design. Product Development.
Master of Digital Media, TMU · PG Certificate in UX Design, Humber
01 — What I do
I run research to find out what is actually going wrong, design the thing that fixes it, build enough of it to know whether the fix holds — and on weekends I do the same job with a camera, looking for the frame that explains a place without a caption. It has been one practice the whole time: pay close attention, then build something clear out of what was noticed.
Most of what follows is research-led product work: a usability audit of an AI asset platform, a speculative automotive interface, a festival app, a retail funnel that was leaking without anyone noticing. The rest is film and photography, and the studio it turned into.
02 — Selected
Each one is a three-minute read, structured the same way: what was broken, what the research changed, what got built, and what it proved.
Case 01 · 2025
A platform that could search petabytes with plain English, and nobody could find the switch that turned it on.
Case 02 · In progress, 2026
In heavy rain the car drives fine and the screen panics. Grading certainty instead of hiding it.
Case 04 · 2024
Hundreds of artists across twenty-plus venues, and no app. Nobody wanted the full schedule.
Case 03 · 2025
Parents at 3am do not need more information. They need the answer without the forum thread.
03 — The other half
Documentary and automotive work under my own name, and commissioned photo and video through CNRY Studio across the GTA and Barrie.
A powerful back end means nothing if users can’t find the front door.