How this started
Connect the dots…
A multidisciplinary kid, and now a multidisciplinary adult. Nothing has changed so far.
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01 Age five
I caught about two seconds of a Formula One race. That turned out to be enough.
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02 Before that
I was already drawing cars on whatever paper was nearby. Badly, then less badly, then constantly.
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03 At sixteen
Automotive design wanted maths in eleventh and twelfth. I had taken biology and a plan to become a doctor. So that route closed.
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04 What happened instead
Not medicine. A UX certificate at Humber, then a Master of Digital Media at Toronto Metropolitan, finished December 2025, and six case studies in between.
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05 Still true
The sketchbooks never stopped. I draw interiors and exteriors, I watch every race, and I take apart the screen in every car I sit in.
Research is the same habit as drawing a car. You watch the thing closely, then you draw it until someone else can see what you saw.
Three chapters
Selected work
04 of 06 · All six
- 01 ioMoVo
A platform that could search petabytes with plain English, and nobody could find the switch that turned it on.
Outcome · 6 of 6 missed the relevance toggle
- 02 Mylo AI
Parents at 3am do not need more information. They need the answer without the forum thread.
Outcome · Answers traceable to the parents who wrote them
- 03 NXNE Festival
Hundreds of artists across twenty-plus venues, and no app. Nobody wanted the full schedule.
Outcome · Set conflicts got the strongest response in testing
- 04 Roots Canada
Sales down 17% in three months. Traffic flat. The new checkout had tested well. Nothing looked wrong.
Outcome · A 10% lift per change, named before anything ran
The method
A powerful back end means nothing if users can’t find the front door.
From the ioMoVo audit, 2025
Every recommendation on this site is ordered by how many people the finding accounted for. Where a project has no metric, its outcome says so. Where it is unfinished, it says that too.
Open to research and design roles, consults, and shoots.
Toronto based, and happy to travel for the right shoot. I answer anything sent through the site within a couple of days.
shrey6111.work@gmail.com