© 2026 — Toronto
UX & Product Designer / Researcher

Designing products people actually feel.

I'm Shrey — a designer working at the intersection of research, product, and story. Currently building CNRY and case studies on EdTech, accessibility, and tools that make people's days lighter.

Selected Works '23 — '26
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02 / Selected Works

Things I've made.

2023 — 2026
01 — Featured

NXNE Festival

A mobile app for one of Toronto's biggest music festivals. Discover, schedule, ticket, and never miss a set.

Mobile / Music
02

Mylo AI

An AI-powered parenting companion for the Mylo app. Personalised support drawn from real community wisdom.

EdTech / AI
03

Roots Canada

A research plan tackling a 17% decline in online sales. Multi-method research, real recommendations.

UX Research
04

McDonald's

A remote usability study on the McDonald's app. Eight users, three tasks, sharp findings.

Usability Testing
05

Toronto Cupcakes

A full website redesign. Better browsing, customisation in cart, and a checkout that respects time.

Web / E-commerce
03 / About

Designer, researcher, storyteller.

I'm Shrey. I just finished my Master of Digital Media at Toronto Metropolitan University, with a background in computer applications before that. Most of my work sits at the spot where research, product strategy, and story overlap.

I run an umbrella project called SixReys — three sub-brands that each take a different angle on the same instinct. UXRey is for UX education, CineRey is the cinematic and documentary work, and VoxRey is the podcast (Fill Your Void) where I try to make UX and creative careers a little less mysterious for people just starting out.

I care about products that respect people's time, attention, and autonomy. I'm slow when I need to be and fast when I can be. I'm currently looking for roles in UX research and product design where the team takes craft and care seriously.

5+
Case Studies
3
Sub-brands
2
Languages
04 / How I Work

A few principles.

Things I keep coming back to
01

Research is the real design tool.

Most product problems aren't visual. They're misunderstandings about what people actually need. I start by listening, then I design.

02

Story before screens.

A flow is just a story told in clicks. If the narrative doesn't land, neither does the interface. I treat user journeys like scripts.

03

Accessibility is the baseline, not a feature.

If a product only works for the median user, it doesn't really work. I design for edges first because the middle takes care of itself.

04

Make it feel like someone made it.

The best products carry a fingerprint. I'd rather make something specific and a little weird than something polished and forgettable.

05 / Beyond UX

When I'm not designing products, I'm shooting stories.

CNRY Studio is the other half of my practice — cinematography and photography work, mostly weddings, portraits, and short documentary pieces. Different medium, same instinct: pay attention, find the moment, frame it honestly.

Visit CNRY Studio
Open to UX research & product design roles

Let's talk.

shrey6111.work@gmail.com