How this started
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01 Age five
I caught about two seconds of a Formula One race. That turned out to be enough.
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02 Before that
I was already drawing cars on whatever paper was nearby. Badly, then less badly, then constantly.
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03 At sixteen
Automotive design wanted maths in eleventh and twelfth. I had taken biology and a plan to become a doctor. So that route closed.
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04 What happened instead
Not medicine. A UX certificate at Humber, then a Master of Digital Media at Toronto Metropolitan, finished December 2025, and six case studies in between.
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05 Still true
The sketchbooks never stopped. I draw interiors and exteriors, I watch every race, and I take apart the screen in every car I sit in.
Why research
Research is the same habit as drawing a car. You watch the thing closely, then you draw it until someone else can see what you saw.
Three disciplines
Selected work
04 of 06 · All six
- 01 ioMoVo
A platform that could search petabytes with plain English, and nobody could find the switch that turned it on.
Outcome · 6 of 6 missed the relevance toggle
- 02 Mylo AI
Parents at 3am do not need more information. They need the answer without the forum thread.
Outcome · Answers traceable to the parents who wrote them
- 03 NXNE Festival
Hundreds of artists across twenty-plus venues, and no app. Nobody wanted the full schedule.
Outcome · Set conflicts got the strongest response in testing
- 04 Roots Canada
Sales down 17% in three months. Traffic flat. The new checkout had tested well. Nothing looked wrong.
Outcome · A 10% lift per change, named before anything ran
The method
A powerful back end means nothing if users can’t find the front door.
From the ioMoVo audit, 2025