Toronto, Ontario · Open to work

Shrey Patel

Watch closely.
Then make it
legible.


UX Research. UX Design. Product Development.

Portrait of Shrey Patel.

Master of Digital Media, TMU · PG Certificate in UX Design, Humber

01 — What I do

One practice, four job titles.

I run research to find out what is actually going wrong, design the thing that fixes it, build enough of it to know whether the fix holds — and on weekends I do the same job with a camera, looking for the frame that explains a place without a caption. It has been one practice the whole time: pay close attention, then build something clear out of what was noticed.

Most of what follows is research-led product work: a usability audit of an AI asset platform, a speculative automotive interface, a festival app, a retail funnel that was leaking without anyone noticing. The rest is film and photography, and the studio it turned into.

Research
Interviews, screeners, think-aloud sessions, heuristic evaluation, competitive teardowns, survey design, A/B plans.
Design
Flows, wireframes, high-fidelity prototypes, and design systems that a next feature can be built from without breaking.
Product
Scoping, prioritising by observed frequency rather than opinion, and defining what “it worked” will mean before shipping.
Camera
Documentary and automotive shooting, real estate and milestone work, edit and colour. CNRY Studio is where that lives.

Full toolkit

02 — Selected

Four projects worth the read.

Each one is a three-minute read, structured the same way: what was broken, what the research changed, what got built, and what it proved.

Read the ioMoVo case study
Fig. ioMoVo — proposed dashboard

Case 01 · 2025

ioMoVo

A platform that could search petabytes with plain English, and nobody could find the switch that turned it on.

  • Research
  • Design
  • SaaS
Read the Tesla FSD case study
Fig. FSD — confidence path

Case 02 · In progress, 2026

Tesla FSD

In heavy rain the car drives fine and the screen panics. Grading certainty instead of hiding it.

  • Design
  • Product
  • Automotive HMI
Read the NXNE case study
Fig. NXNE — discovery to schedule

Case 04 · 2024

NXNE Festival

Hundreds of artists across twenty-plus venues, and no app. Nobody wanted the full schedule.

  • Research
  • Design
  • Mobile
Read the Mylo AI case study
Mylo AI assistant conversation screen.

Case 03 · 2025

Mylo AI

Parents at 3am do not need more information. They need the answer without the forum thread.

  • Research
  • Design
  • AI

A powerful back end means nothing if users can’t find the front door.

From the ioMoVo audit, 2025